our strategy
The successes that Belgacom enjoyed in 2009 were not born out of luck. They are the result of our group strategy, consistently applied over the years since we conceived our unique approach of convergence. With an increasing focus on the customer, we have transformed Belgacom from an engineering into an entertainment and ICT leader, and from a Belgian telecommunications company into a services organization.
Our long-term view shows itself in:
- our commitment to developing innovative business in our homemarket
- our own high-quality network,
- our alertness to seizing real opportunities abroad,
- our attachment to being a responsible company
In all our decisions, we have always had one goal in mind: easing and enriching people's lives, whoever and wherever they are, whatever they do; offering solutions to companies that help them function better and more efficiently.
- Customer Centricity: in every act and every decision, we will put customers' interest first and offer them simple, efficient and accessible solutions.
- Sustainable Growth: we want to grow in a sustainable way, in line with our CSR commitments.
- Innovation: we want to strengthen our leadership in innovation. So that we can capture growth from new fields, bringing additional value to our customers.
- Operational Excellence: we want to excel in efficiency, and implement lean models, so that we can keep our costs down.
"I have chosen to assign one top priority to the whole Group for 2010: end-to-end customer satisfaction. I want the customer to be king at Belgacom. I want us to follow our customers from the very first contact to the moment we install their equipment, they use their services or pay their first bill. &and guarantee them full satisfaction." - Didier Bellens - CEO
